Welcome to the house of the iconoclastic six string!

Strat '54 is a brand born with a mission: to reunite guitar geeks and music enthusiasts from all walks of life and provide them with top quality streetwear, products and accessories.

Strat '54 was created as a way to express and manifest your love for guitars and rock music in a distinctive and unique way. As old and hardened rockers, we always found it difficult to find a brand that really resonated with my style and values, something dependable that we could wear and use with pride. That's why we decided to start our own company: unmistakable against the grain, this is our passion coming alive!