Our Story

We're born with a mission!

Strat '54 is what happens when you pair a group of hard-core rockers with a love for the Fender Stratocaster with an audience of guitar enthusiasts.

We absolutely, and we mean, LOVE, the Fender Stratocaster. Is there really a more iconic guitar? We don’t think so. This is our weapon of choice! We want to connect and share our passion for this beautiful instrument with other like-minded Strat lovers out there.

Let’s celebrate and revel in the glory of the Stratocaster through its incredible history, classic albums, god-like players and a range of tailor-made products for all our friends and readers in the world.

We’ll be keeping up to date on all the latest news and goings on with this iconic instrument and we think you should too... So are your coming along for the ride? Plug in, crank it to 11 and rock the world with some stratocastedly evil riffs!